Jul
20
PR - do you think your organisation is really making the most of B2B media opportunities? “I hadn’t thought of that” is often the reaction when the Clareville team meets the CEO or marketing director of a convention bureau, conference centre or hotel who shows interest in knowing more. That’s...
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Jul
19
What do scarves, chutney, chocolate, ear phones and lingerie have in common? They’re all products that have been included as gifts in bespoke Christmas crackers for companies across the UK and Europe by Simply Crackers. The jumbo crackers, measuring 60cm x 13cm, can be tailored to a company’s own design...
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Jul
19
Encouraging and supporting your child in reading from an early age is an important - and sometimes monster – task! Let the Book Monster (RRP £24.99) by Thinking Gifts come to the rescue! This brilliant book holder can be propped on to any surface and keeps the book or tablet...
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Jul
19
New ZEISS UVProtect Technology Keeping your eyes in good health is not just about wearing sunglasses in the summer. Protecting eyes from harmful UV light all year round is essential for healthy vision. With the launch of UVProtect Technology, global lens manufacturer ZEISS is raising its standards for eye health...
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Jun
29
It’s easy to find opportunities for and easy to issue more news releases and opinions since the advent of online media, social media and email. But does that mean we should? When is too often for news releases? In the many years when all media and communications were in print,...
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May
24
Trade shows such as IMEX are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives including maximising appointments and stand visitors. They plan new product launches and services around them, then schedule PR communications of...
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May
23
GDPR AND BLOGGERS: WHAT ARE THE RULES? At Clareville we work a great deal with bloggers and influencers, and it is important that we really got to the bottom of how GDPR applies to this group. We wanted to share this great feature, posted originally on Vuelio abouit a topic...
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May
22
‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to achieve coverage for our clients in the media. How do we do this? By talking to the media to pitch...
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May
01
Face-to-face communications are an important but often less considered aspect of B2B PR and consumer PR. Meetings, meeting formats and tables rarely hit the headlines. They have been thrust into the limelight on the news pages of national media recently when high profile figures including Jeff Bezos of Amazon and...
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Apr
11
The Business Travel Show and International Confex has already taken place, while IMEX in Frankfurt and The Meetings Show are just around the corner. Yes, the business meeting trade fair season is in full swing. These types of shows are the focal point for marketing campaigns for many organisations, designed...
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