What do scarves, chutney, chocolate, ear phones and lingerie have in common? They’re all products that have been included as gifts in bespoke Christmas crackers for companies across the UK... read more →
Encouraging and supporting your child in reading from an early age is an important - and sometimes monster – task! Let the Book Monster (RRP £24.99) by Thinking Gifts come... read more →
Top things to consider if you're thinking of moving from journalism to PR Are you a journalist who has recently moved into PR or are you thinking of doing so?... read more →
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the latest PRCA survey results. When asked about the... read more →
According to a recent report released by the PRCA, the PR industry is evolving constantly but in order to compete there are key areas where improvement is needed. “We... read more →
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order... read more →
‘During the US election campaign, fake election news stories generated more engagement on Facebook than the top election stories from 19 major news outlets combined’ quotes CIPR President Jason MacKenzie... read more →
What is news? It’s a crucial question for the PR industry. It’s the plural of new, a reminder that ‘if it isn’t new, it isn’t news’. And: ‘News is something... read more →
We are living in a digital age and with this in mind we are also living in the age of visual culture. In PR, this translates to your client's brand,... read more →
The ad publicising Aston Martin’s most recent promotion in the States is a thing of beauty in its simplicity – it combines Daniel Craig, an Aston Martin and cuddly puppies... read more →
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