May
24
Trade shows such as IMEX are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives including maximising appointments and stand visitors. They plan new product launches and services around them, then schedule PR communications of...
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May
23
GDPR AND BLOGGERS: WHAT ARE THE RULES? At Clareville we work a great deal with bloggers and influencers, and it is important that we really got to the bottom of how GDPR applies to this group. We wanted to share this great feature, posted originally on Vuelio abouit a topic...
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May
22
‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to achieve coverage for our clients in the media. How do we do this? By talking to the media to pitch...
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May
01
Face-to-face communications are an important but often less considered aspect of B2B PR and consumer PR. Meetings, meeting formats and tables rarely hit the headlines. They have been thrust into the limelight on the news pages of national media recently when high profile figures including Jeff Bezos of Amazon and...
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Apr
11
The Business Travel Show and International Confex has already taken place, while IMEX in Frankfurt and The Meetings Show are just around the corner. Yes, the business meeting trade fair season is in full swing. These types of shows are the focal point for marketing campaigns for many organisations, designed...
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Apr
11
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order to do this, and creating a client case study is one of the most powerful. What’s in it for me?...
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Apr
11
A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation. Yes, reputation - and PR activities to maintain it - are at the heart of three major current and on-going news topics. Let’s consider...
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Mar
21
Thousands of organisations are missing out on business opportunities because they are not making the most of PR and editorial opportunities in the media read by their target audiences. Is your business or association one of them? Here are five questions to help you decide whether you are maximizing your...
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Mar
20
Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are forever asking PR teams for case studies. Once the use of case studies lodges in the mind, they seem to...
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Mar
15
Working in a public relations agency at its most basic, revolves around two key functions: generating content and then selling that content to the media. However, pitching for and winning new contracts is an essential part of any public relations practitioners’ skill set as the keeps the agency thriving. Knowing...
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