Apr
11
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order to do this, and creating a client case study is one of the most powerful. What’s in it for me?...
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Apr
11
A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation. Yes, reputation - and PR activities to maintain it - are at the heart of three major current and on-going news topics. Let’s consider...
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Mar
21
Thousands of organisations are missing out on business opportunities because they are not making the most of PR and editorial opportunities in the media read by their target audiences. Is your business or association one of them? Here are five questions to help you decide whether you are maximizing your...
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Mar
20
Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are forever asking PR teams for case studies. Once the use of case studies lodges in the mind, they seem to...
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Mar
15
Working in a public relations agency at its most basic, revolves around two key functions: generating content and then selling that content to the media. However, pitching for and winning new contracts is an essential part of any public relations practitioners’ skill set as the keeps the agency thriving. Knowing...
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Mar
06
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event? If yes, how can you make the most of the opportunity? The Clareville team has been organising press conferences and...
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Feb
01
As the season for exhibitions and conferences is about to start, experienced marketers are putting into place plans to use PR techniques as part of their programme to maximise the ROI they achieve from exhibiting - before, during and particularly after the show. The reality is that, after investing heavily...
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Jan
25
The high-profile story of a Dublin hotel banning "all bloggers" after a blogger asked for free accommodation has raised much debate among the media, with some criticising the blogger and others saying the venue went too far. If you’re judging the situation by the old adage – there’s no such...
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Jan
12
This week M&S launched the ‘cauliflower steak’. With ‘Veganuary’ the current new PR based news theme, it might have appeared to some people to be a good consumer PR initiative. However, social media users were quick to point out that at £2.50, the piece of cauliflower was being sold for...
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Dec
19
‘There’s no such thing as bad publicity’ PT Barnum is rumoured to have said. It’s certainly not true when editorial coverage ruins a reputation, a company or a career. A recent court case has damaged the reputation and hindered the careers of Liam Allan. This London based student was accused...
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