Jul
03
The increasing application of big data and data analytics is good for the meetings industry and good news for meetings industry PR. While big data and data analytics have been much discussed in many sectors, they have not a hot topic in the meetings and incentive travel sector until recently....
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Jun
04
When observing trends in meetings industry PR, the Clareville team who are the IMEX PR team are ideally placed to gain an inside and overall perspective. After working with the media for six months before the show and on-site throughout the week, the team have now reflected on their observations....
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May
28
The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics. The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire. The acquisition follows closely on from the Group’s recent...
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Apr
26
IMEX in Frankfurt is quite simply the biggest and best meetings PR media relations opportunity in Europe this year for destinations, venues, hotel groups, event technology providers and service suppliers. In just three weeks, from 21-23 May, around 200 leading industry editors and writers from Europe and around the world...
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Mar
27
Media partnerships are well-established, tried and tested as a valuable PR and marketing technique for business event organisers. For the publication, they offer a great opportunity to market the title to the vast audience who are interested in and taking part in the exhibition, conference or awards night, and to...
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Mar
01
Learning when and how to admit a mistake and how to apologise is a key element of good crisis management and PR practice today. For many years crisis management and PR teams would stick to the most bland, factual, unemotional, distant wording in all their public statements. They would scarcely...
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Mar
01
Do you have computer skills? We have a job opportunity that would suit someone looking for part time work within school hours. We are a Public Relations company with offices in New Kings Road, Parsons Green and are looking for someone to work with us two days a week from...
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Feb
15
The next time you feel the need to reach out, shift a paradigm, leverage a best practice or join a tiger team, think again. Business jargon can be meaningless and often clouds the key messaging. What’s more, it won’t wash in the media. At Clareville PR, we work closely with...
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Feb
01
Should we employ local PR agencies for each country? Should we appoint a specialist agency or one with broader scope? Should we have one agency for consumer, trade and B2B needs across Europe or America, or a network of local PR agencies? These are questions that many organisations face when...
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Jan
25
We’re a creative bunch here at Clareville. And that’s a good thing, because behind every piece of media coverage we secure lies hours of hard work, research, brain storming….and a huge dose of creativity. With journalists receiving hundreds of emails and phone calls each day, it can be hard to...
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