Dec
21
B2B PR and Consumer PR teams across the world have been employing well tried PR tactics to generate editorial coverage at the end of the year and early in the new year. Many of them are to capitalise on annual media opportunities as the press and TV run certain features...
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Nov
23
Data analysis, research and surveys are the power driving thousands of media relations campaigns around the world every day. Data from research, surveys and analysis creates great interest and engagement. The media and its audiences love facts that quantify and provide insight into industry trends, data that enable everyone to...
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Nov
19
It’s that time of year again where Christmas adverts are filling our screens with the magical wonder of Christmas time. John Lewis has been at the forefront of Christmas advertising for years, but what actually makes a great Christmas advert? Given that £6.4 billion is spent annually Christmas adverts, it's...
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Nov
02
Many brands have reported lacking the resources in house to handle social media with more reliance on external agency expertise to drive awareness and engagement around their products. Social media insecurity The Public Relations and Communications Association's (PRCA) sixth annual Digital PR and Communications Report found that the most cited...
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Oct
26
IMEX America, like IMEX in Frankfurt, creates an important focal point for events PR. Attracting 6,000 plus attendees including more than 3,300 hosted buyers and around 200 journalists from around the world, it is the ideal place to launch new products, services, and new initiatives on to the market. In...
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Oct
24
Since it's early days as a photo sharing platform, Instagram has come a long way and is now an effective and extremely popular marketing platform for businesses. Here is why you should be using Instagram for your business. As well as increasing its reach even more, last year, Instagram also...
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Oct
19
What is the easiest and most cost-effective way to promote yourself at a trade show or exhibition? The answer is simple, ‘news’ However, most people are unaware of what really news is and how to achieve meaningful coverage. The best place to start is to examine key B2B and trade...
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Oct
10
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the PRCA survey results. When asked about the reasons behind their organisation’s social media presence, most in house PR respondents cite driving awareness (85%) as the main purpose. Unsurprising...
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Sep
21
The reputation of PR among the media must be maintained for it to be regarded as trustworthy. If the quality and relevance of what PR teams supply to the press declines to a low level, then its credibility will slip also and make life more difficult for PR professionals and...
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Sep
18
Two of the leading names in the meetings and incentive travel media worldwide have formed a partnership. Clareville, the London based PR and media relations consultancy, and the Social Media Chefs, led by Miguel Neves, the well-known social media expert, have joined together to offer a comprehensive and coordinated worldwide...
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