‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to... read more →
Face-to-face communications are an important but often less considered aspect of B2B PR and consumer PR. Meetings, meeting formats and tables rarely hit the headlines. They have been thrust into... read more →
The Business Travel Show and International Confex has already taken place, while IMEX in Frankfurt and The Meetings Show are just around the corner. Yes, the business meeting trade fair... read more →
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order... read more →
A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation. Yes, reputation - and... read more →
Thousands of organisations are missing out on business opportunities because they are not making the most of PR and editorial opportunities in the media read by their target audiences. Is... read more →
Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are... read more →
Working in a public relations agency at its most basic, revolves around two key functions: generating content and then selling that content to the media. However, pitching for and winning... read more →
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event?... read more →
As the season for exhibitions and conferences is about to start, experienced marketers are putting into place plans to use PR techniques as part of their programme to maximise the... read more →
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